Our Learners Hail From

Topics:

Principles

• How digital marketing took over traditional marketing
• How digital marketing is helping brands to leverage its business
• Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

• Porter Five Forces, SWOT Analysis and PESTEL Analysis
• STP Analysis-Segmentation, Targeting and Positioning
• Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
• Digital Marketing Integration

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Visual Storytelling

• Learning the art of typography in visual design
• Understanding the science of Colorplay in attracting the digital audience
• Creating Engaging Visual Content for Digital Platforms

Cinematic Techniques for Impactful Videos

• Crafting a marvelous video script for a business brand
• Set up a green screen studio for attractive and engaging video shoots.
• Learn best practices for filming, framing, lighting consistency

Art of Visual Editing and Production

• Converting the raw videos to stunning reels and professional shorts using Video Editing software
• Explore basic editing techniques such as cutting, trimming, and merging video clips

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Design:

• Learn the art of creating a powerful Lead Gen website
• Create a dynamic D2C e-commerce website for Digital Sales
• Create a blog and turning into a Monetization engine with Content marketing

Usability

• Learn how to write engaging blog posts
• How to Integrate e-commerce with tools for maximum sales
• How to build a network of sales through Affiliate Marketing

Performance:

• Learn how to Track your landing page performance, heatmaps and user behaviour flow
• Get to know how to make data driven business decisions with acquisition and A/B testing

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From Novice to Master – Unlock the Secrets of FACEBOOK Engagement

• Crafting Irresistible Facebook Posts that Spark Conversations.
• Demystify Facebook’s algorithm and optimize your content for maximum reach.
• Master group management techniques, foster interaction, and cultivate a thriving online community.

Rise to the Top and Trend Like a Pro with X(Ex-Twitter)

• Engage in real-time conversations by leveraging trending hashtags and topics.
• Utilize Twitter Lists to segment and engage with relevant audiences.
• Use Twitter Analytics to track performance and optimize content strategy.

From Script to Success – Build Your Video Empire with Youtube marketing

• Create engaging and SEO-optimized video content to attract subscribers and viewers.
• Utilize YouTube Analytics to understand audience demographics and preferences.
• Collaborate with other YouTubers or influencers for cross-promotion and increased visibility

Pin Your Way to Brand Domination with Pinterest

• Design eye-catching Pins with compelling visuals and informative descriptions.
• Utilize Pinterest Boards to curate content around specific themes or interests.
• Utilize Pinterest Analytics to track Pin performance and optimize strategy.

Supercharge Your Social workflows with Social Media Automation tools

• Manage multiple social media accounts from a single platform.
• Schedule posts in advance using tools like Buffer, Zoho Social, or Hootsuite to maintain consistent presence.
• Automate repetitive tasks such as responding to common inquiries or sharing curated content

Social media listening tools to interact and engage with your digital customers

• Monitor how people talk about your brand and address both positive and negative feedback.
• Track key performance indicators (KPIs) to gauge the impact of your social media efforts.

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Demystifying Your Audience:

• Unmask your ideal customer: Develop buyer personas for in-depth understanding.
• Map their journey: Guide them through awareness, consideration, and conversion stages with tailored content

Content Creation

Demystifying Your Audience:

• Unmask your ideal customer: Develop buyer personas for in-depth understanding.
• Map their journey: Guide them through awareness, consideration, and conversion stages with tailored content.

Content Creation Powerhouse:

• Captivate with stories: Use emotional hooks, characters, and conflicts to connect.
• Variety is the spice: Utilize diverse formats like blogs, infographics, videos, and quizzes.
• Unleash SEO power: Optimize content for relevant keywords to boost visibility.

The Art of Content Distribution:

• Social media mastery: Reach new audiences and engage with community-building.
• Email marketing magic: Nurture leads, share content, and drive conversions through personalization.
• Repurpose and maximize: Stretch your content’s reach across different formats and platforms.

Measuring Success & Adapting:

• Data-driven ally: Track key metrics like website traffic, engagement, and lead generation.
• A/B testing refines: Experiment with headlines, visuals, and calls to action to optimize performance.
• Embrace continuous learning: Stay updated, experiment, and adapt based on data to achieve lasting success.