SEO (Search Engine Optimization) is the process of optimizing a website or online content to improve its visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic by ranking higher in search engine results pages (SERPs).
Key Aspects of SEO:
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On-Page SEO – Optimizing individual web pages, including:
- Keywords (using relevant search terms)
- Meta titles & descriptions
- Header tags (H1, H2, etc.)
- URL structure
- Internal linking
- Image optimization
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Off-Page SEO – Activities done outside the website to improve rankings, such as:
- Link building (getting backlinks from other websites)
- Social media engagement
- Guest blogging
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Technical SEO – Optimizing the backend of a website, including:
- Site speed & performance
- Mobile-friendliness
- Structured data & schema markup
- XML sitemaps & robots.txt
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Local SEO – Optimizing for local searches, especially for businesses targeting a specific area. It includes:
- Google My Business (GMB) optimization
- Local citations & directories
- Reviews & ratings
Since you’re starting a t-shirt brand, SEO can help your brand appear in search results when people look for t-shirts online. Would you like tips on optimizing your website for SEO?